Meet the team working hard to

empower yours.

ceo
Colleen Werner
evp, wellness
Maggie McDaris
CFO
Jeremy Werner
coo
Selina Doran
cro
Arman Ghosh
evp, product+technology
Ryan Redmann
lulafit yellow logo
Colleen Werner

Colleen Werner

Founder + CEO
After a decade as a professional ballet dancer and suffering a serious foot injury, Colleen Werner pivoted to earn degrees in Kinesiology and Dance. She turned her attention to the wellness industry where she noticed something wasn’t quite working.

People can quickly go from being active and engaged to stationary and unhealthy because of their careers. When work doesn’t offer a sense of community or focus on wellness, people get disconnected and multiple aspects of their lives suffer.

So, Colleen built a team to help solve this problem.

With the help of lulafit, organizations and communities have an opportunity to take an active role in wellness. To become a thriving culture where engagement and retention improves. Their people are empowered to be their best instead of getting burned out. And all done through programs promoting physical, mental, and social well-being at work, at home, and anywhere in-between.

Welcome to lulafit

Colleen Werner
Founder/CEO of lulafit
Jeremy Werner

Jeremy Werner

CFO
After spending years helping entrepreneurs scale their businesses from the investor side, Jeremy jumped at the opportunity to help his favorite entrepreneur (and wife) grow lulafit. Jeremy began his career in Investment Banking at Credit Suisse, where he helped companies raise capital and complete M&A transactions. He later joined Concentric Equity Partners, a private equity investment firm, to provide capital and strategic support to exceptional service companies pursuing rapid growth. Prior to joining lulafit Jeremy worked at Beringea, a growth venture capital firm, where he was responsible for originating new investment opportunities, executing new investments, and working with portfolio companies. Jeremy is extremely passionate about scaling businesses and believes purpose driven or conscious capitalism companies, like lulafit, provide the greatest ROI for investors and the world at large. Jeremy holds a BBA from The Ross School of Business at the University of Michigan and an MBA from The Kellogg School of Management at Northwestern University.

Jeremy Werner
CFO
Bicé Grobstein

Bicé Grobstein

EVP
It’s fair to call entrepreneur, adviser, and strategist Bicé Grobstein a go-getter. She founded an amenity management and tenant experience firm called Concierge Redefined, which launched major NYC projects such as the American Copper Buildings with JDS Development Group. When LIVunLtd acquired Concierge Redefined, Grobstein joined the former as co-president to lead the acquisition transition. Now Executive Vice President at lulafit, she spearheads the company’s sales and marketing engine. Bicé’s expertise is in high demand among real estate owners who are looking for guidance on actualizing conceptual plans at their facilities.

Welcome to lulafit

Bicé Grobstein
Executive Vice President

Join Us!

If you’re interested in helping us continue to modernize well-being for the workplace and home, consider joining us. View our careers page to see if you fit any of our current available roles.
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Creating successful hubs of well-being

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