lulafit Privacy Policy

This Privacy Policy (“Policy”) describes the Personal Information collected by or on behalf of lulafit, Inc. (“Company,” “we,” “us,” or “our”) through our website or mobile application (collectively, the “Site”) and on-site at our corporate clients’ locations, and how Personal Information is used, protected and shared. If you have questions or concerns about this Policy, please contact us as set forth below.
If you use our Site, you must comply with our Terms of Use ("Terms") found here.

We Collect Data You Provide

Personal Information.
If you elect to provide data that personally identifies you (“Personal Information”) such as your name, email address, mailing address, and phone number, we will collect, use, and share such Personal Information pursuant to this Policy and applicable law.

When you complete our Nutrition Consultation Form or Holistic Wellness Survey in connection with our services, we will collect the following types of Personal Information from you:

    a. Name
    b. Email address
    c. Age
    d. Height
    e. Weight
    f. Birthdate
    g. Current weight
    h. Weight history (e.g., whether you have been able to maintain your weight or if it has fluctuated)
    i. Relationship status
    j. Living situation
    k. Occupation
    l. Hours worked per week
    m. Main health concerns
    n. Any serious injuries/illnesses/hospitalizations/surgeries
    o. List of supplements or medications
    p. Family medical history
    q. Sleep habits
    r. Stress levels
    s. Food allergies / sensitivities
    t. Dietary preferences / habits
    u. Daily exercise / activity levels
    v. Food and liquids consumed in a typical 24-hour period

Personal Information is required to use certain Site features, for example, to create online accounts, contact us via email, phone, or our Contact Us form (where we may retain your message’s content and our response), receive or request data from us (e.g., proposals), and respond to communications from us (e.g., surveys and promotional offers).
Health Data Collected
As mentioned above, in connection with our various nutrition and wellness services, we collect various kinds of health information from you in order to provide such services to you. We take steps to ensure that your health information is treated securely and in accordance with this Policy. We maintain commercially reasonable administrative, technical and physical safeguards to protect against its unauthorized use, disclosure or access.
Company Accounts
As mentioned above, in connection with our various nutrition and wellness services, we collect various kinds of health information from you in order to provide such services to you. We take steps to ensure that your health information is treated securely and in accordance with this Policy. We maintain commercially reasonable administrative, technical and physical safeguards to protect against its unauthorized use, disclosure or access.
Order & Payment Data
When you make a purchase on our Site, we use a PCI-compliant payment processor Stripe to help us facilitate payment.  We have contracted with Stripe to ensure they protect and limit the use of your Personal Information.  Company does not receive your credit card, debit card or other financial information when you make a payment- such information is provided directly to Stripe.  However, Company does receive information about your purchase and your contact information (e.g. name, email address, mailing address, phone number).  Company will keep a record of your purchases.  We may collect tax identification numbers you submit for tax-exempt purposes.
Marketing Communications; Email Opt-Out
If you provide your email address to us, you understand that we may send you emails, including marketing emails.  We may use third-party providers to deliver communications to you. You may opt-out of marketing emails by using the unsubscribe link in the email or contacting us at with “Unsubscribe” in the subject line. To opt out of other communications (e.g., postal marketing and telemarketing), please contact us as set forth below. Opting out of marketing communications does not opt you out of communications about your account or transactions.
When you provide comments or feedback about our Site, the content on the Site, or our products or services ("Feedback"), we will not treat that Feedback as confidential and we may use that Feedback for any purpose in our sole discretion so long as it does not personally identify you. Feedback will be used without attribution or compensation to you.
Business Contracts with Us
When a business contracts directly with us for the purchase of our services, we may collect the business contact information of those involved. The processing of any information provided in such a business context is governed by the contracts between that business and Company.

Data Automatically Collected

Account Activity
We may collect data about how you use (i) your online account, and (ii) the Site when you are logged into your account.
Cookies & Other Tracking Technologies
What types of online tracking mechanisms do we use? We may use cookies, web beacons, pixel tags and other tracking technologies (collectively "Cookies") on our Site.

What are cookies and web beacons / pixel tags? A cookie is a small text file that our Site saves onto your computer or device when you use the Site that provides us certain information about your activities.  Cookies allow the Site to remember your actions and preferences and recognize you or your browser, along with some information you provided.  Web beacons/pixel tags are small graphics on a web page that monitor your activity when viewing a webpage.

Why do we collect Cookies? We use Cookies to:‍‍
   a. make our Site function properly;
    b. provide personalized experiences;
    c. tailor our interactions with you;
    d. help with our marketing efforts;
    e. provide us with valuable data and statistics about the usage and effectiveness of our Site and to help us improve our Site; and
    f. help us improve our services.

What type of information do Cookies collect? The Cookies on our Site may collect information such as:
    a. IP addresses assigned to the computers and other devices you use;
    b. your internet service provider;
    c. device ID number;
    d. approximate geographic location;
    e. browser type;
    f. Site pages visited;
    g. websites you access before and after visiting the Site, and
    h. data related to how and when you use the Site.

We may combine information from Cookies with other Personal Information.

How long do Cookies last? A Cookie can either be a “session” Cookie or a “persistent” Cookie.  Session Cookies exist only for so long as you are visiting the applicable Site and are typically deleted when you exit your web browser.  Persistent Cookies exist for a set period of time, for example, up to several months or years. Each time you visit a Site that has implemented a persistent Cookie, the persistent Cookie is renewed and that Cookie will remain active until its predetermined expiration date.  You can manually delete persistent Cookies through your browser settings.

We are not responsible for third-party Cookies. Cookies may either be “first-party” or“third-party” Cookies.  A first-party Cookie allows your web browser to talk to the actual Site that you are visiting (i.e. this Site).  A third-party Cookie allows your web browser to talk to a third-party website, such as the source of an ad that appears on the website you are visiting or a third-party analytics provider.  We do not have control over third-party Cookies.  Third-party Cookies are not governed by this Policy.

How do you manage Cookies or opt-out? Most browsers automatically accept cookies. You can disable this function by changing your browser settings, but disabling cookies may impact your use and enjoyment of the Site.  Not all features or functions of the Site may work properly if you disable Cookies. You cannot disable all Cookies, such as Cookies that are essential to the functioning of the Site.


Google Analytics
We use Google Analytics to collect and process information about your use of the Site. Google sets cookies on your browser or device, and then your web browser will automatically send information to Google. Google uses this information to provide us with reports that we use to better understand and measure how users interact with our Site.  

We may also implement additional add-on services to Google Analytics, such as Demographics and Interest Reporting and Remarketing with Google Analytics.

To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses data when you use our partners’ sites or apps.” You may download the Google Analytics Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Websites.
Online Behavioral Advertising
We use third parties and/or service providers to provide interest-based advertising services. These services may serve advertisements on our behalf that are customized based on predictions about your interests generated from your visits to websites (including this Site) over time and across different websites. The data collected may be associated with your Personal Information. These advertisements may appear on the Site and on other websites, and may be sent to you via email.

We use Google Ads to serve ads across various websites. Google uses Cookies to collect data about your visits to the Site to generate targeted advertisements to you on other websites that you visit. To opt-out of this type of advertising by Google, to customize your ad preferences, or to limit Google’s collection or use of such data, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Site.

To change your preferences with respect to certain online ads or to obtain more information about ad networks and online behavioral advertising, visit National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads. Opting-out of targeted advertising does not opt you out of all ads, just those targeted to you.
Video Content
The Site contains videos and embedded content provided by Company and other parties, including visible content and/or feeds scripts embedded in the Site's code. Company and such other parties may collect data about how you interact with such content.  For example, YouTube may collect usage data on videos embedded on the Site. Even if you do not watch videos, YouTube may still collect certain information about your interactions with our Site if you are signed into your YouTube account or Google account when accessing our Site.  YouTube, LLC is owned by Google. Please see Google's Privacy Policy for more information.
Data from Other Sources
We obtain data about individuals from various third-party companies and public sources and we may combine that data with other Personal Information. This enhances our existing data about our users (e.g., adding address data), improves our ability to contact you, and enhances our marketing capabilities.
Social Media
We are active on social media, including Facebook, YouTube, Twitter, Instagram, LinkedIn, Vimeo, and Tik Tok (“Social Media”). Anything you post on Social Media is public information and will not be treated confidentially. We may post (or re-post) on the Site and our Social Media pages any comments or content that you post on our Social Media pages.

The Site allows you to connect and share data with Social Media platforms. These features may require us to use cookies,plug-ins, and APIs provided by such Social Media platforms to facilitate those communications and features. The Site may use advertising networks and services offered by Social Media platforms to deliver advertising content. Use of these services requires Social Media platforms to implement cookies or pixel tags to deliver ads to you while you access the Site.

Your use of Social Media is governed by the privacy policies and terms of the providers that own and operate those websites and not by this Policy. We encourage you to review those policies and terms.
How We Use Personal Information
We use Personal Information for the following purposes:
As Stated or Agreed to at the Point of Collection
We may use Personal Information for the purposes stated or agreed-to (or as is obvious) at the point of collection. For example, we use Personal Information to provide you with personalized wellness services, and to respond to your questions, comments, or complaints. We may also use Personal Information as requested or consented to by you.
We use Personal Information for administrative purposes, such as managing your accounts, facilitating transactions, to inform our business strategies, to understand the Site’s demographics and user preferences, for evaluating applications, and managing profiles.
Site Management
We use Personal Information for Site management, such as troubleshooting problems, improving the content and functionality of the Site, statistical and other analyses of the Site, and to customize the Site to you and our users.
Advertising and Communications
We may use Personal Information to send you promotions or to perform targeted advertising, to notify you of new services, products or programs, to notify you of new features of our Site, to notify you of changes to our Terms or this Policy, and for other similar communications.
To Protect Our Rights
We may use Personal Information to protect our legal rights or interests, or those of other parties, including to bring a legal action against you or anyone who may be causing harm to us, our Site, or to other users of the Site. We may also use Personal Information to address any DMCA claims or counterclaims, to seek business, financial or legal advice, and to respond to other legal requests.
Disclosure of Personal Information
We do not sell, rent or lease Personal Information to any third party.  We may share Personal Information with the following parties, in compliance with applicable laws:
Employees and Affiliates
We may share Personal Information with our employees and affiliates who have a need to know the information for our business purposes.
Our Wellness Experts
We may share Personal Information with our wellness experts, including personal trainers, nutrition counselors / registered dietitians, massage therapists, wellness coaches, chefs, and licensed estheticians, to provide you with personalized services.
Third-Parties, and/or Service Providers
We may share Personal Information with third parties and/or service providers that provide services for us. We have contracted with our service providers to protect any such Personal Information. For example, we may share Personal Information with vendors to help us host and manage the Site; provide targeted advertising and other marketing; improve the content and functionality of the Site; perform data analysis and statistical analysis; troubleshoot problems with the Site; provide payment processing services and online storefronts; provide public relations; provide learning management systems; provide email services; provide data processing; and support or provide the security of the Site.
Government Officials / Law Enforcement
We will cooperate with law enforcement and other governmental agencies, and may disclose Personal Information:  (i) if we believe in good faith we are legally required to disclose that Personal Information, (ii) if we are advised to disclose Personal Information by our legal counsel, or (iii) when necessary to identify, contact or bring a legal action against someone who may cause or be causing harm to, or interfering with the legal rights of, lulafit or any other party.
Professional Advisors
We may share Personal Information with our professional advisors, such as our attorneys, accountants, financial advisors and business advisors, in their capacity as advisors to lulafit.
Change in Ownership
In the event Company is the subject of a change of control or in the event the Site changes ownership, in whole or in part, or in the event of a bankruptcy, receivership or a similar transaction, we may provide Personal Information to the subsequent owner(s).
We may share Personal Information with third parties when explicitly requested by or consented to by you, or for the purposes for which you disclosed the Personal Information to us as indicated at the time and point of the disclosure (or as was obvious at the time and point of disclosure).
Retention of Personal Information
We will keep Personal Information for the period necessary to fulfill the purposes described in this Policy, unless a longer retention period is permitted or required by law.
Use and Disclosure of Non-Personal Information
Company may collect, use, share, transfer and otherwise process de-identified and aggregated information that it receives or creates for any purposes in its sole discretion, in compliance with applicable laws. Company is the sole and exclusive owner of such de-identified and aggregated information, including if Company de-identifies Personal Information so that it no longer considered Personal Information under applicable laws.

Data We Do Not Intend to Collect

Children's Information
The Site is not directed at children under 13 years of age. We do not knowingly collect, use, or share Personal Information from children under 13. If a parent or legal guardian learns that their child provided us with Personal Information without his or her consent, please contact us and we will make commercially reasonable attempts to delete such Personal Information.
Data Security
We are committed to protecting the Personal Information we collect.  We use commercially reasonable technical and organizational measures to help secure Personal Information against loss, misuse, and alteration appropriate to the type of Personal Information processed. If a breach of your Personal Information occurs, we will notify you of the breach if required under applicable law.

Access from Outside the United States
If you access the Site from outside the United States, please be aware that Personal Information may be transferred to, stored in, and processed in the United States. Certain governmental authorities may not consider the level of protection of Personal Information in the United States to be equivalent to that required by the in other jurisdictions.
Third-Party Websites
The Site may link to, or be linked to, websites not controlled by us. We are not responsible for third-parties’ privacy policies or practices. This Policy does not apply to any third-party websites or to any data that you provide to third parties. You should read the privacy policy for each website that you visit.
Access & Update Your Personal Information
To access or update your Personal Information as it exists in our records, please visit any accounts you have created or contact us using the information below.
Contact Us
Please direct any questions and concerns regarding this Policy to
lulafit, Inc.
730 N. Franklin St., Suite 450
Chicago, IL 60654