Fitness Center Management Take Over OBP Fit at One Boston Place
OBP Fit at One Boston Place
Lulafit goes beyond fitness, also engaging the full tenant population through wellness focused activations and building-wide communication aimed at creating a positive tenant experience for everyone in the building.
We achieve this through building-wide events and lobby activations marketed by our team.
Summer lobby pop up featuring locally made popsicles & summer skincare giveaways
• 150 guests were served
• 6 new members & 1 PT client generated directly from this event
Fitness focused event to drive aware-ness to OBP Fit & highlight group exercise classes. Bootcamp fitness classfollowed by happy hour!
• Non-member opportunity to experience group exercise program
• Great feedback from attendees on class format
Provided tenants with a build your own trail mix bar to add a fun snack to their lunch!
• 100 guests were served
• Directly led to: free trial day bookings, tour inquires & new member sign ups
Lobby music provided an opportunity to speak with tenants about wellness initiatives.
• 4 hour event
• Surprise+delight tenants during lunchtime.
Barista event designed to engage tenants and raise awareness forOBP Fit.
• 100 guests were served
• 25 tours of the fitness center that morning
Lulafit monthly newsletter provides updates regarding the fitness center, virtual wellness programs, and ideas to bring small moments of wellness into daily routines.
Prior to the Oct 17, 2022 launch, Lulafit team evaluated the existing fitness space and found areas ofgreatest impact to improve facilities and create a higher end offering for tenants.
New shelving, reorganized equipment, and upgrades to fitness accessories (yoga mats, fitness mats) introduced.
We introduced inclusive group fitness classes designed for individuals of all experience levels.
New desk, rebranding with updated signage & app integration, flatscreen, and towels arrangement
Infused water station & essential oil diffuser introduced.
Complimentary hair, skin & shaving products were added to improve members' locker room experience.
The lulafit app encourage members to take their wellness on the go with virtual experiences and tracked performance to boost engagement.
Membership: 104 Members
*104 existing members confirmed to still work in the building & reached in transition. 50-60 members of the 186 provided by the previous operator were no longer employed in the building
All memberships canceled andmembers contacted to renew.
Successfully surpassed theactive membership of theprevious operator.
Steady Growth StateMembership:
Increase of 20+ members inJanuary, continued pace of steady growth.
Driving Increased EngagementMembership:
Relaunch of personal training program, lobby activations continue to bring awareness, introduction of additional class programming
Pushing Through SummerMembership:
Regular events, lobby activations and tenant outreach leads to increased membership even throughout summer, a season where gyms
typically experience a downward trend. As summer continues, OBP Fit’s numbers are growing rapidly.
Dave Dyer, Asset Manager Director at Nuveen